Anti-consumption and the challenges for a sustainable future

Dr Michael S W Lee is an Associate Professor of Marketing. He is also the Director of the MBA programme, Assistant Dean of Professional Programs at The University of Auckland, and the Director of The International Centre of Anti-Consumption Research (ICAR). His area of research includes brand avoidance, consumer resistance, activism, and anti-consumption where he actively supervises PhD students in the area of religiously motivated boycotting, product crisis trust recovery, family consumption conflict resolution, and anti-consumption in emerging economies.

 

 

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