Degrowth is a powerful new idea for an alternative 21st century economy. However, in the majority of people's eyes in business, government and civil society, degrowth is too radical to work, and we need only progress the economy we have, turning growth to green growth.
But isn't there a chance that green growth could fail, so shouldn't they at least consider an alternative? The degrowth field mission is to persuade the unpersuadable to think about the unthinkable. Jennifer Wilkins explains the degrowth paradigm shift and why it is so important to talk to business people about degrowth using their language.
Jennifer Wilkins is a New Zealand-based researcher, writer and consultant on emerging global issues in business sustainability and has written several papers on degrowth for investors and business. Her work can be found at Heliocene.org.
Featured NewsSee all news >
Take the Jump | Webinar Recording
07 December 2023
We ended 2023 with our final webinar of the year, on Wednesday 6th December: Take the Jump ...
The Behavioural Crisis Driving Ecological Overshoot | Webinar Recording taken down
02 December 2023
We co-sponsored this webinar, which took place on November 29th, 2023. The audio of this web...
Newsletter November 2023
24 November 2023
Kia ora katoa! This newsletter focuses on activities undertaken in local communities for the...
Will this summer be too hot for work? | Webinar Recording
18 October 2023
Our Climate Declaration team regrets the technical difficulties that disrupted our October 1...
Framing Messages around the Climate Emergency | Webinar Recording
14 September 2023
Our September webinar featured guest Michael Hanne. The vast majority of people in industri...
Shelter in our changing climate: challenges and pathways | Webinar Recording
04 August 2023
In August our guest was Scott Willis, a director of Climate Navigator, a sustainability and...
Winter Newsletter 2023
16 July 2023
Tēnā koutou katoa! Ngā mihi mahanaOur webinar programme continues – see below
Food security, land use, soil – and much more | Webinar Recording
08 July 2023
In our July 5th webinar, our guest was Craig Anderson, researcher at NZ’s Institute for Plan...
Doughnuts & Degrowth: Imagining a New Future
30 June 2023
From Doughnuts to Degrowth: the economics of kai