WEBINAR: What Anti Consumption Research is Telling us About the Challenges for a Sustainable Future

See you there


March 23, 2022 at 7:30pm - 9pm


Mahesh Girvan Lala Frazer Gemma Marnane J Chris Horne David Johnstone Kit Withers Colleen Shaw Pikiteora Marsh Adrienne Dunlop Margie Thomson Tony Hartnett Conrad Healy Maeve Stevensom Elizabeth Baillie Beth Tolley Marion van Oeveren kelli pike S Barclay Ingrid Perols Katie Mattera catherine cheung Rolf Mueller-Glodde sandra jensen Lindsey du Preez Christopher Lawton Mahesh Girvan David Cooper Bruce Anderson Julie Nevin Vivian Chhan Martin Rodley Adrian Cochrane Matthias Otto Heather Spence Bryce Galloway Tim Jones Marianne O'Halloran Maria Koch Meg Evans Mark Kroening Paul Bruce Jill Jackson Richard Milne Steve Green

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Who's coming along
  • Mahesh Girvan Mahesh is attending
  • Lala Frazer Lala is attending
  • Gemma Marnane Gemma is attending
  • J Chris Horne J Chris is attending
  • David Johnstone David is attending
  • Kit Withers Kit is attending

WEBINAR: What Anti Consumption Research is Telling us About the Challenges for a Sustainable Future

Dr Michael S W Lee- BSc Psychology and Biology, MSc (Hons) Industrial and Organisational Psychology, PhD in Marketing


Dr Michael S W Lee is an Associate Professor of Marketing. He is also the Director of the MBA programme, Assistant Dean of Professional Programs at The University of Auckland, and the Director of The International Centre of Anti-Consumption Research (ICAR). His area of research includes brand avoidance, consumer resistance, activism, and anti-consumption where he actively supervises PhD students in the area of religiously motivated boycotting, product crisis trust recovery, family consumption conflict resolution, and anti-consumption in emerging economies.

His work has been published in top journals such as The Journal of Business Research; Psychology & Marketing; European Journal of Marketing; Applied Psychology; Journal of Public Policy and Marketing; Journal of Consumer Affairs; Journal of Product and Brand Management; Journal of Macromarketing; Journal of Retailing and Consumer Services; Advances in Consumer Research; Consumption, Markets and Culture; Australasian Marketing Journal; Journal of Consumer Marketing; and Journal of Consumer Behaviour.

Mike continues to collaborate with industry implementing numerous real-world projects and has provided expert commentary for over 400 media engagements.

Background Material suggested by Dr Lee:

DATE: 23 MARCH 2022
TIME: 7:30 to 9 PM
ZOOM: https://us02web.zoom.us/j/84633588588?pwd=Y1FQaUM0VnBCZi9FNTBOZ2ZiK1VsUT09

Meeting ID: 846 3358 8588
Passcode: 024525